Building or revamping your website can feel overwhelming—like there are just too many things to figure out. What do you put on each website page? How do you make sure people find you? What even makes a website page work for your business?

The truth is, your website pages are so much more than a digital business card. They’re your online home, your first impression, and—if you set it up right—your 24/7 salesperson. And the foundation of making it work? SEO for small business.

Pretty Websites Don’t Pay the Bills—Strategic Ones Do

One thing I always remind clients is this: looking good is great, but it doesn’t pay the bills. Your website should guide visitors through a strategic journey—from landing on your homepage to taking action, like booking a call or filling out your contact form.

That’s where the design of your website pages really matters. Every page should have a purpose. Every word should help your ideal client understand who you are, what you do, and why you are the person they need.

Here’s what we teach (and practice!) when it comes to building strategic website pages that work hand-in-hand with your design, and SEO:

1. Homepage – Your Most Important Website Page

Think of your homepage as a roadmap. People shouldn’t have to guess what to do next. This website page should:

• Communicate your mission clearly
• Include a strong headline and subheading that speak to your audience’s needs
• Provide an obvious next step (Book a call, download a freebie, etc.)
• Build trust with a quick intro and testimonials

Your homepage is also critical for SEO for small business because it’s usually the first page Google (and potential clients) see.

2. About Page – Build Trust and Connection

Your About page is one of the most visited website pages, and it should not just be a boring bio. This is where you build a personal connection and answer the unspoken question: Why should I trust you?

• Share your story—why you do what you do
• Show how your journey connects to your audience’s pain points
• Add personal touches that make you relatable (Yes, even your favorite coffee order!)

3. Services Page – A Website Page That Sells for You

This is where your website pages can make or break your sales process. Your services page needs to:

• Clearly outline what you offer
• Show the transformation clients get when working with you
• Include strong, action-focused CTAs like “Work With Me” or “Book Now”

Many small businesses miss out here by making their services hard to find or understand. If people have to dig, they’ll click away.

4. Lead Magnet Page – Grow Your Email List

Your website should be growing your audience every day. A lead magnet page is a dedicated website page designed to offer something valuable (like a free guide or checklist) in exchange for an email address.

• Make it super relevant to your audience’s biggest problem
• Keep it easy to access—no hoops to jump through
• Start nurturing those leads right away

This page works beautifully with SEO for small business because people are searching for solutions—and your lead magnet can be what they find.

5. Blog or Podcast Page – Boost SEO and Build Authority

One of the most powerful website pages you can have is your blog or podcast page. Why? Because it’s content that keeps working for you, driving traffic from Google searches.

Write blogs that answer the questions your audience is Googling

Repurpose podcast episodes into blog posts for double the value

Use keywords naturally to improve your local SEO and visibility

6. Contact Website Page – Make It Easy to Reach You

It should be simple and easy for potential clients to connect. Your contact page should:

Include a clear form or direct email

Link to your social channels (if relevant)

Remove any friction that stops people from reaching out

7. Social Proof and Testimonials – Build Credibility Across All Website Page

Don’t just save testimonials for one page. Sprinkle social proof throughout your website pages. Screenshots of client messages, case studies, and reviews build trust fast and help overcome objections.

Final Thoughts: Your Website Pages Are a Living, Breathing Asset

One of the best lessons we share with clients (and recently in our BossMom+ Website Social) is this: your website pages are never done. You’ll refine them, tweak them, and improve your SEO as you grow.

The most important thing is to start with strategy—clear messaging, simple navigation, and keywords that help your ideal clients find you.

And if you’re feeling stuck? That’s what our team is here for.

At Wasson Management + Marketing, we’re not just SEO experts—we’re a team of talented, mom-owned marketers who know how to get it done and get it done well. We help with everything from SEO for small business to social media, paid ads, content creation, and more.

If you’re ready to make your website pages work harder for you, reach out today. We’d love to help you build a marketing strategy that supports your business—and your life.