How I Built This Dream Team (and Why I Trust My Gut More Than a Job Application)

You know those stories that don’t feel like a strategy—they just happen in the best way? That’s kind of how my boutique marketing agency, and team, came together. No big hiring playbook. No strict checklist. Just a whole lot of gut feelings, good people, and this deep-down belief that if I built my business with the right people, we’d figure out the rest.

And honestly? That approach hasn’t let me down.

It Started With Chelsey

For my first hire I wanted someone local—someone who could come into the office and help me out with literally anything. Admin stuff, back-end support, all the moving pieces that keep things running. Over time, she naturally stepped into more of a social media role, and it was like, “Okay, we’re doing this.”

But then I started feeling this tug… like there’s more we could be doing for our clients. Social media was great, but I didn’t just want growth in one area—I wanted it across the board. That’s when I started thinking: maybe it’s time to bring in people who specialize in different things. The kind of people who could bring their own magic to the table.

Enter: Krista (The SEO Girl) and the Accidental Breakup

This part is funny in hindsight.

So I met Krista—our SEO girl—and we just hit it off immediately. It was like a business meet cute. You know the kind? Where everything clicks right away and you’re like, “Yes. This is my person.” I don’t even remember the exact moment, but I do remember thinking this feels right.

But then I second-guessed myself. I actually told her no at one point—don’t ask me why—and the second I did, I regretted it. I literally looked at Chelsey and said, “I don’t think I should’ve done that.” It felt like a breakup I didn’t mean to have. I barely knew Krista at the time, but my gut was screaming at me to fix it.

Thankfully, she hadn’t disappeared on me, and we got back on track. And I’m so, so glad we did.

From One to Many & A Boutique Marketing Agency

From there, things grew naturally. Krista introduced me to Melanie, our web designer and developer. I found Lauren in a Facebook group and just had this sense that she’d be great. Most of the people on our team came to us through referrals or mutual connections—we look for people who have the specific skill sets we need, and then we trust the recommendations from people we already know and respect. It’s how we’ve built a team that not only works well together but truly gets what we’re trying to do.

Now, we’ve got this small but mighty crew of experts. Everyone does their thing—SEO, digital ads, social media, websites, operations. And somehow, even though we’re all in different places, it feels like we’ve been working side-by-side for years.

Meet The Wasson Management + Marketing Team & Boutique Marketing Agency

Madi (Founder + Team Lead)
Oversees all client strategy, project direction, and team collaboration. The heart of the business, who leads with intuition and builds the kind of client relationships that feel like friendships.

Chelsey (Social Media Manager & Support)
Madi’s first hire and local right-hand woman. Helps with social media content, planning, and tracking metrics. Also supports various behind-the-scenes operations as needed.

Krista (SEO Specialist)
Handles all things SEO from keyword strategy to blog content and site optimization. Originally joined after a business “meet cute” with Madi and has been a core part of the team ever since.

Melanie (Website Designer/Developer)
Referred by Krista. Designs and develops custom client websites, ensuring both aesthetics and performance are on point.

Lauren (Digital Ads Specialist)
Found through a Facebook group during our quest to find the perfect ads specialist to bring to the team. Manages Meta and Google ad campaigns with a focus on strategy, testing, and ROI for clients.

What Makes It Work

I think the best thing about how we run this team is that it’s not stiff or corporate. It’s not about long resumes or perfect portfolios. It’s about trust. Hiring people who genuinely care, who love what they do, and who treat our clients like actual humans, not just accounts.

When you’ve got the right people in the right roles, magic happens.

We’re not some massive agency with generic packages. We’re the team you call when you want real, tailored support, when you want strategy and personality. We work closely, we have fun, and we care a lot.

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Thinking About Working With Us As Your Boutique Marketing Agency?

If you’re reading this and thinking, “I want that kind of support,” we’d love to chat.

We’re here to make your life easier, help your business grow, and maybe even become your new favorite team of marketing nerds.

Shoot us a message and let’s see what we can build together.