When Grace Fiore came to us, she was in the middle of a major business transition.

Jasie, the owner and creative force behind Grace Fiore, had spent years running a local Des Moines flower shop with both a storefront and a thriving wedding and events business. But in September 2025, she made the difficult decision to close the retail side of her business.

As a mom of two young kids and a small business owner, Jasie needed her business model to match her season of life. That meant pivoting away from running a storefront day-to-day and focusing exclusively on what she does best: creating stunning floral designs for weddings, baby showers, funerals, graduation parties, anniversaries, and other special events.

But here’s the thing about closing a storefront: your online presence becomes everything. You’re no longer getting that organic foot traffic from people driving by. If your website and SEO aren’t working hard for you, you’re invisible.

The Challenge

Jasie knew she needed to reconfigure her website to reflect her new service model. What she didn’t know? Her site had hundreds of technical SEO issues quietly tanking her online visibility.

We’re talking 1,000+ problems:

• Poorly formatted URLs
• Missing meta descriptions
• No header titles
• Zero keyword optimization
• And more

For a business that now relies entirely on being found online, these technical issues weren’t just inconvenient, they were devastating.

The Solution: Technical SEO Rescue + Strategic Redesign

We moved quickly. Starting during the Christmas season, we completed the transformation within about a month.

Phase 1: Technical SEO Overhaul

We systematically worked through every single technical issue on her site. The screenshots tell the story better than we can, but essentially, we went from a site search engines were struggling to understand to one that’s optimized and ready to be found.

Phase 2: Site Reorganization

With the technical foundation solid, we reconfigured her entire site to match the services she offers now:

• Clear service packages for weddings and events
• Easy navigation so potential clients can immediately see what she does, where she is, and how she can help them
• Portfolio showcase featuring her creative floral work

This last piece was crucial. Grace Fiore isn’t just about flowers, it’s about Jasie’s creativity and artistic vision. Weddings and events are visual, emotional experiences. We needed the website to reflect that.

The new site lets Grace Fiore’s work speak for itself. When couples or event planners land on gracefiore.com, they don’t just see services and pricing, they see the artistry and care that goes into every arrangement.

The Process

Working with Jasie was wonderful. She knew what she needed her business to become, and we were able to help her marketing and online presence match that vision.

The Results

The new site launched recently, and while it’s too early for measurable data, we’re confident this foundation will serve her well.

Here’s what we know: transitioning from a storefront to an online-focused business is hard. Your Google Business Profile needs updating. Searchability crtieria changes. Your entire digital presence has to shift.

We’re proud to have supported Jasie through this transition, and we’re excited to continue working with her on seasonal campaigns, Valentine’s Day pop-ups, holiday promotions, and whatever comes next.

Why This Matters

Small business owners face so many hurdles. Market changes. Family considerations. Life transitions that require business pivots.

We love working with locally-owned businesses like Grace Fiore because we understand that behind every website redesign is a real person making hard decisions about how to build a business that works for their life.

Jasie didn’t just need a prettier website for Grace Fiore (though she did get that!). She needed a partner who could help her adapt her online presence to match where her business, and her life, is right now.

That’s what we do. We step in during transitions. We fix what’s broken (even when you don’t know it’s broken). And we build digital foundations that let small business owners like Jasie focus on what they do best.

For Jasie, that means creating beautiful floral experiences for the biggest moments in people’s lives. And we’re honored to help make sure the right people can find her.

Does your site need an SEO clean up? Let us help!
And if you have no idea if it does or not (it probably does!) we can help with that, too!