You know that moment when a business owner realizes, “Oh no, marketing isn’t what it used to be?” Yeah… that’s exactly where Alan from CW Fence and Gate found himself.

He had built a solid reputation with a referral-based business. He did great work. People trusted him. But the fencing industry? It changed fast. Suddenly, competitors were throwing big money at ads, building franchises, and dominating the online space. And Alan? He was invisible on Google.

That’s when he came to us—and we were ready.

First Things First: Build the Foundation

When Alan sat down with us, we could tell he was the real deal. He just needed the right digital tools to help people find him.

Here’s what we told him straight-up:

“If you want to run with the big dogs, you need to look like one online.”

That meant:

• A clean, conversion-ready website
• A strong Google Business Profile
• A consistent social media presence
• SEO that actually targets his service area
• And yes… ads. Smart ones.

So, Melanie got to work on his website (it turned out amazing). We handled SEO. Targeted keywords. Built out his Google profile. And then? We hit launch on Google Ads.

The Plot Twist: Zero Leads?!

Now, we’re always honest about the fact that every market is different. And the fencing industry? Whew. It’s competitive. After 15 days of running Google Ads with all the right pieces in place… Alan had zero leads. Zilch. Nada.

So we called a strategy huddle.

Why It Worked: We Pivoted. Fast.

Instead of wasting more time and budget hoping Google would magically work, we made the call to switch to Facebook Ads. It wasn’t an easy decision—it was a smart one. Because 24 hours later?

The leads started rolling in.

• 14 leads in the first week
• New leads every week since
• 3 in one week alone while we were still tweaking things

Every time an ad starts to fatigue? We switch it out. Like clockwork. That’s the power of having a marketing team that’s watching your data in real-time—not just handing you a report 30 days later.

Here’s where he’s at now:

Metric | Start | Now | % Change:
Reach | 4,226 | 25,771 | +509.7%
Clicks | 21 | 148 | +604.8%
Cost per Conversion | $10.67 | $19.16 | +79.6% (but better leads)
Ad Spend | $85.38 | $95.79 | +12.2%
29 Leads Total
Metrics window is from 3/21/25-4/25/25

A Small Business Success Story We’re Proud Of

Now Alan is more than just a client. He’s a full-blown case study in what’s possible when a business owner has the right team behind them.

He’s using almost everything we offer—SEO, paid ads, email marketing, social, strategy support—and it’s all working together like it’s supposed to. We’re in his inbox. Watching his metrics. Helping him stay visible and booked.

And honestly? We’re just really proud.

Why This Matters for Every Small Business

So here’s the thing—Alan’s story isn’t rare. We work with a lot of small businesses who are phenomenal at what they do, but frustrated because they feel invisible online. The truth is:

You don’t need a huge budget.
You just need a team that actually knows what they’re doing and can pivot when the data says to.

That’s what we do at Wasson Management + Marketing. We don’t guess. Or disappear after launch. We don’t wait around to “see what happens.”

We build smart strategies, test, tweak, and double down on what works—so you can focus on running your business while we make sure people can actually find it.

---

Curious what that could look like for your business?
We’d love to chat. Let’s build your case study next.