When 515 Wellness first came to us, they had a problem many healthcare and wellness businesses face: their website wasn’t reflecting the quality of care they provided.

Jenny, the owner and lead nurse practitioner at 515 Wellness, brings more than a decade of expertise in medical weight loss, hormone replacement therapy, and aesthetic services. She’s not just clinically qualified, she’s genuinely passionate about helping people live their best lives. But her website? It wasn’t telling that story.

The Challenge

The original site had all the right information. They explained their services thoroughly. But it was disorganized, visually outdated, and frankly, clunky to navigate.

For a wellness center that offers everything from aesthetic fillers and advanced facials to bioidentical hormone replacement therapy to custom IV formulas, clarity is everything. Potential clients needed to understand at a glance what 515 Wellness could do for them, and the old site made that unnecessarily difficult.

The bigger problem? The website didn’t reflect the warmth, expertise, and individualized care that clients experience when they walk through 515 Wellness’s doors.

The Solution: Strategic Redesign + Smart Organization

We approached this project with two goals:

1. Create a visual design that reflected 515 Wellness’s warm, expert, thoughtful brand
2. Restructure the site organization so users could find what they needed instantly

Homepage Clarity

We started with the homepage, making it immediately clear what 515 Wellness offers:

• Aesthetic services
• Medical weight loss
• Bioidentical hormone replacement therapy
• IV therapies
• Vitamin injections

No more hunting. No more guessing. Everything a potential client needs to know, right at the top.

Service Page Architecture

The original site had minimal service information crammed onto one page. We broke it down into an intuitive structure:

Aesthetics – with dedicated pages for:

• Injectables
• Fillers
• Facial treatments
• Microneedling
• Dermaplane peels

IV Therapies – featuring:

• Each individual IV formula
• Clear pricing
• Benefits and considerations

Vitamin Injections – with:

• Specific injection options
• Pricing transparency

Wellness Services – including:

• Medical weight loss programs
• InBody body scan analysis
• Bioidentical hormone replacement therapy

Each service page now includes detailed breakdowns: what the service does, what clients can expect, who it’s best for, and any important considerations.

Beyond Services

We also expanded their About page to properly showcase Jenny’s credentials and expertise, created a Specials page for ongoing promotions, and highlighted their membership platform for clients who want continuous wellness support.

The Process

Working with Jenny was a dream. As she told us, she’s worked with other people on her site before, but this transformation was different. She was thrilled with both the process and the result, calling it the best her site has ever been.

The Results

The new site launched recently, and while it’s too early for measurable traffic and conversion data, the immediate response has been overwhelmingly positive. Jenny is excited, her team loves it, and most importantly, the site now accurately represents the exceptional care 515 Wellness provides.

We’re confident that in the coming months, we’ll see the impact in appointment bookings and inquiries. We’ll be updating this post with those results as they come in.

Before & After

Before

After

Why This Matters

For small business owners like Jenny, experts who’ve spent years mastering their craft and genuinely care about their clients, your website should work as hard as you do.

You’ve built your expertise and created a space where people feel cared for. You’ve earned your reputation in your community. But if your website doesn’t reflect that? Potential clients never get to experience what makes you special.

We want small, locally-owned businesses to be found. To be seen immediately. To make that critical first impression that accurately represents the quality and care you provide every single day.

That’s what this transformation was really about, making sure that when someone searches for wellness services in Des Moines, they don’t just find 515 Wellness. They see exactly why Jenny and her team are the right choice.

Want to give your site an upgrade?

Get in touch with us today!